2 - User Research & Persona

Brief introductions of attendees, overview of the workshop agenda, and objectives.

Facilitator Notes:

Ensure participants feel comfortable and welcomed. Clearly explain the purpose and goals of the workshop.

Presentation of the user research plan, methodology, and any existing data or insights.

Facilitator Notes:

Explain the importance of user research. Review the methodology used and any available data to set the context. Allow time for questions and clarifications.

Collaborative exercise to develop user personas based on user research and insights.

Facilitator Notes:

Guide participants through the process of persona development. Encourage empathy and understanding of user needs, motivations, and pain points. Use a whiteboard or shared document to capture information.

Breaks are important to keep the participants engaged and focused.

Participants collaboratively create a customer journey map to understand the user's experience with the product or service from start to finish.

Facilitator Notes:

Start by defining the stages of the user's journey. Then identify touchpoints, user actions, pain points, and opportunities at each stage. Use visuals to help tell the story of the user's experience.

Discussion and brainstorming to identify opportunities to address user needs and pain points.

Facilitator Notes:

Guide the discussion toward actionable ideas. Encourage creativity and open-mindedness, and ensure all ideas are captured for review and consideration.

Review outcomes of the workshop, discuss next steps, and assign action items.

Facilitator Notes:

Summarize key insights and decisions from the workshop. Assign specific tasks and deadlines to participants. Discuss the next steps in the product development process.

Close the workshop and gather feedback from participants.

Facilitator Notes:

Thank the participants for their contributions. Ask for feedback on the workshop to improve future sessions. Encourage participants to stay engaged in the process.