3 - Problem Framing
The goal of this workshop is to clearly define the problem the product aims to solve. Participants discuss the scope of the problem, its root causes, and potential impacts on users and the business.
10'
Introduction & Workshop Objectives
Brief introductions of attendees, overview of the workshop agenda, and objectives.
Facilitator Notes:
Ensure participants feel comfortable and welcomed. Clearly explain the purpose and goals of the workshop.
20'
Review of User Research & Personas
Presentation of user personas and key insights from user research to set the context for problem framing.
Facilitator Notes:
Recap user personas and important findings from the User Research & Persona Workshop. Answer any questions or clarify points of confusion.
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30'
Problem Statement Exercise
Collaborative exercise to develop a clear, concise problem statement.
Facilitator Notes:
Encourage participants to focus on the problem, not potential solutions. The problem statement should be user-focused and specific. Use a whiteboard or shared document to capture ideas and refine the statement.
10'
☕️ Break
Breaks are important to keep participants engaged and focused.
40'
Root Cause Analysis
Participants work together to identify and discuss the root causes of the problem using techniques like the 5 Whys or Fishbone diagram.
Facilitator Notes:
Guide participants through the chosen root cause analysis method. Ensure all perspectives are heard, and push the group to dig deep into underlying causes.
30'
Problem Impact Discussion
Discussion about the impacts of the problem on users and the business.
Facilitator Notes:
Encourage participants to think about both the immediate and long-term impacts. Capture these impacts visually or in a shared document for future reference.
10'
Next Steps & Action Items
Review outcomes of the workshop, discuss next steps, and assign action items.
Facilitator Notes:
Summarize key insights and decisions from the workshop. Assign specific tasks and deadlines to participants. Discuss the next steps in the product development process.
05'
Wrap-up & Feedback
Close the workshop and gather feedback from participants.
Facilitator Notes:
Thank the participants for their contributions. Ask for feedback on the workshop to improve future sessions. Encourage participants to stay engaged in the process.