4 - Ideation & Brainstorming
This workshop encourages the generation of ideas and potential solutions to the identified problems. Techniques such as brainstorming, sketching, or design thinking exercises can be employed to foster creativity and collaboration.
10'
Introduction & Workshop Objectives
Brief introductions of attendees, overview of the workshop agenda, and objectives.
Facilitator Notes:
Ensure participants feel comfortable and welcomed. Clearly explain the purpose and goals of the workshop.
20'
Problem Recap & Context
Recap of the problem statement, root causes, impacts, and key insights from previous workshops to set the stage for ideation.
Facilitator Notes:
Ensure everyone is aligned on the problem to be solved. Answer any questions and clarify any points of confusion.
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10'
Brainstorming Rules & Guidelines
Explanation of the rules and guidelines for brainstorming to ensure a productive and respectful ideation session.
Facilitator Notes:
Encourage quantity of ideas over quality at this stage. Reinforce that all ideas are valuable and that judgment or criticism should be withheld during brainstorming.
40'
Brainstorming Session
Participants generate as many ideas as possible to solve the problem statement.
Facilitator Notes:
Keep the energy levels high. Capture all ideas on a whiteboard or sticky notes. Prompt the group with questions or challenges if the energy starts to drop.
15'
Break
Breaks are important to keep participants engaged and focused.
40'
Idea Sharing & Discussion
Participants share their ideas with the group. The group discusses each idea, considering potential impacts, feasibility, and alignment with user needs and business goals.
Facilitator Notes:
Facilitate a respectful and constructive discussion. Ensure everyone has the opportunity to share their ideas and feedback.
30'
Initial Idea Prioritization
The group works together to prioritize the generated ideas, considering user needs, business objectives, and feasibility.
Facilitator Notes:
Guide participants through a prioritization framework such as dot voting or impact/effort matrix. Help the group achieve consensus but ensure minority opinions are heard and considered.
10'
Next Steps & Action Items
Review outcomes of the workshop, discuss next steps, and assign action items.
Facilitator Notes:
Summarize the workshop's key insights and decisions. Assign specific tasks and deadlines to participants. Discuss next steps in the product development process.
05'
Wrap-up & Feedback
Close the workshop and gather feedback from participants.
Facilitator Notes:
Thank participants for their contributions. Ask for feedback on the workshop to improve future sessions. Encourage participants to stay engaged in the process.