Design Thinking (Define) - Stakeholder Mapping

Start the workshop by introducing the concept of stakeholder mapping and its importance in project management. Explain that stakeholders are individuals or groups who have an interest in or are affected by the project. Discuss the benefits of engaging stakeholders and understanding their needs and expectations.

Tips : Encourage participants to share their experiences with stakeholder engagement to create a more interactive session.

Outcome : Participants will understand the importance of stakeholder mapping and its relevance in project management.

Guide participants through the process of identifying stakeholders. Provide them with a stakeholder identification template or worksheet to help them brainstorm and list potential stakeholders. Encourage them to think broadly and consider both internal and external stakeholders.

Tips : Remind participants to consider stakeholders who may have indirect or secondary impacts on the project.

Outcome : Participants will be able to identify key stakeholders for their projects.

Once stakeholders are identified, guide participants in understanding their needs and expectations. Use techniques such as interviews, surveys, or focus groups to gather information. Discuss the importance of active listening and empathy in understanding stakeholder perspectives.

Tips : Encourage participants to consider both explicit and implicit needs and expectations of stakeholders.

Outcome : Participants will gain insights into stakeholder needs and expectations.

Introduce participants to the stakeholder influence-interest matrix. Explain how to plot stakeholders based on their level of influence and interest in the project. Discuss strategies for engaging stakeholders based on their position on the matrix.

Tips : Provide examples or case studies to help participants understand how to use the matrix effectively.

Outcome : Participants will be able to map stakeholders based on their influence and interest.

Discuss strategies for engaging stakeholders effectively. Explore different communication channels and methods for involving stakeholders in decision-making processes. Emphasize the importance of building relationships and maintaining regular communication with stakeholders throughout the project lifecycle.

Tips : Encourage participants to share their own experiences and best practices for stakeholder engagement.

Outcome : Participants will learn strategies for engaging stakeholders and fostering effective communication.

Conclude the workshop by summarizing the key takeaways from the session. Provide participants with resources and tools for stakeholder mapping and engagement. Discuss next steps for applying the knowledge gained in their own projects.

Tips : Encourage participants to ask any remaining questions and provide feedback on the workshop.

Outcome : Participants will have a clear understanding of stakeholder mapping and engagement techniques to apply in their projects.