Design Thinking (Discover) - Persona Development

Start the workshop by introducing the concept of user personas and their importance in building empathy with the target audience. Provide an overview of the research data that will be used to create the personas.

Tips : Engage participants by sharing real-life examples of how user personas have been successfully used in the past. Encourage questions and discussions to ensure everyone is on the same page.

Outcome : Participants will understand the purpose of user personas and how they can help in designing user-centered products or services.

Review the research data collected, including user interviews, surveys, and any other relevant sources. Identify common themes, pain points, and motivations among the target audience.

Tips : Prepare visual aids such as charts, graphs, or quotes to present the research data in a concise and engaging manner. Encourage participants to share their observations and insights.

Outcome : Participants will have a clear understanding of the key insights from the research data and the needs of the target audience.

Divide participants into small groups and assign each group a specific user segment. Based on the research data, ask each group to create a persona representing their assigned user segment. Provide templates or worksheets to guide the persona creation process.

Tips : Encourage creativity and imagination while creating personas. Remind participants to base their personas on real data and insights from the research. Circulate among the groups to provide guidance and answer any questions.

Outcome : Participants will collaboratively create user personas that accurately represent the target audience.

Each group presents their created persona to the rest of the participants. Allow time for questions and feedback from the audience.

Tips : Encourage groups to present their personas in a visually appealing and engaging way. Provide constructive feedback and facilitate discussions to deepen the understanding of each persona.

Outcome : Participants will gain insights into different user segments and understand the diversity within the target audience.

Facilitate a reflection session where participants discuss the challenges, learnings, and potential applications of the created personas. Encourage participants to share their thoughts and insights.

Tips : Create a safe and inclusive environment for participants to share their opinions and experiences. Summarize the key takeaways from the discussion and provide resources for further exploration.

Outcome : Participants will reflect on the persona creation process and identify potential next steps for utilizing the personas in their work.