Design Thinking (Discover) - User Research Workshop

Start the workshop by introducing the purpose and goals of the user research workshop. Provide an overview of the activities that will be conducted, including user interviews, surveys, and observation. Explain the importance of user research in informing design decisions and improving user experiences.

Tips : Make sure to set clear expectations for the workshop and create a safe and inclusive environment for participants to share their thoughts and experiences.

Outcome : Participants will understand the purpose and goals of the workshop and be prepared for the upcoming activities.

Divide participants into pairs or small groups and assign them specific user personas or scenarios. Provide a set of interview questions or prompts for participants to ask each other. Encourage active listening and note-taking during the interviews. After the interviews, facilitate a group discussion to share key insights and observations.

Tips : Remind participants to ask open-ended questions and avoid leading or biased questions. Encourage them to dig deeper and ask follow-up questions to uncover underlying motivations and needs.

Outcome : Participants will gain experience in conducting user interviews and gather valuable insights from their peers.

Provide participants with a survey template or questionnaire that aligns with the research objectives. Explain the importance of clear and concise survey questions. Allow participants time to complete the surveys individually or in small groups. Collect and analyze the survey responses.

Tips : Encourage participants to keep the survey questions focused and avoid asking leading or ambiguous questions. Provide guidance on how to analyze and interpret survey data.

Outcome : Participants will understand the process of creating and administering surveys and gain insights from the collected data.

Assign participants to observe users interacting with a product or service. Provide observation guidelines and templates for participants to record their observations. After the observation period, facilitate a discussion to share and analyze the observations.

Tips : Remind participants to be objective observers and avoid making assumptions or judgments. Encourage them to focus on user actions, behaviors, and emotions.

Outcome : Participants will learn how to conduct effective user observations and gain insights into user behaviors and pain points.

Guide participants through a synthesis and analysis session to identify patterns, themes, and key findings from the user research activities. Use techniques such as affinity mapping or thematic analysis to organize and categorize the insights. Facilitate a group discussion to discuss the findings and prioritize actionable recommendations.

Tips : Encourage participants to collaborate and build upon each other's insights during the synthesis and analysis process. Provide guidance on how to prioritize findings based on their impact and feasibility.

Outcome : Participants will learn how to synthesize and analyze user research findings to inform design decisions.